I found this article very instructive on the folly of modern seeker sensitive culturally relevant church growth strategies. Here is a microcosm of what's been happening for the past half century in America...
'Anatomy' of a push to fill up the pews
By BILL OSINSKI
The Atlanta Journal-Constitution
Published on: 01/05/07
Are there spiritual lessons to be learned from "Dr. McSteamy"?
That and other burning questions linked to the characters on one of television's hottest shows, "Grey's Anatomy," will be explored during a series of five weekly sermons beginning Sunday at Snellville United Methodist Church.
Dr. Richard Hunter, seated, pastor of Snellville UMC, and Bryan Fowler, associate pastor, discuss 'Grey Anatomy' sermon series.
The show was not selected because its overworked, sometimes oversexed, young hospital interns are great role models, said Dr. Richard Hunter, the pastor.
In fact, Hunter is not necessarily a fan. However, the show has captivated the young-adult demographic, and Hunter would like to see more representation of that age bracket in his pews.
"Even though I don't like the show and don't agree with the morals of some of the characters, it is the No. 1 show in that age group [18 to 35]," Hunter said. "And if that many young people are watching it, I should be talking about the issues raised on the show."
Fowler said there have been special mailings to young people around the county, inviting them especially to the services. Also, the added emphasis on visual accompaniments and faster pace are meant to appeal to young adults, he said.
It isn't unusual for a church to borrow from popular culture for inspiration for sermons. In this case, though, the church is attempting to repeat the mass media's success with a specific demographic group.
Showtime will be at the church's 9:30 a.m. contemporary service. Clips and stills from the series will be part of the presentation, along with dialogue and some role-playing based on the show's themes, church officials said. At the regular service at the same time in the church's main sanctuary, the sermon will deal with the same general issues, with less emphasis on the television show, church officials said.
Associate pastor Bryan Fowler said the sermons will take conflicts from the show and pose the question, "How can we deal with that in a Christian way?"
The presentation of the sermons will also be nontradional, Fowler said. For example, he and another assistant pastor will take on the roles of hospital chaplains, talking about how they might approach Cristina and help her deal with some of her issues.
The sermon series has been retitled "Gray's Anatomy," a color reference to the moral ambiguities found in the television show, as contrasted to the "timeless truths" to be found in the church, Hunter said.
On the first Sunday, the featured character will be Cristina, the show's ultra-competitive intern who sleeps with her boss. The theme will be her perfectionism and how that can be relevant to people in real life. Dr. Cristina Yang in the television show is played by actress Sandra Oh.
On subsequent Sundays, the featured characters and themes will be Izzy's loneliness (Isobel Stevens, played by Katerine Heigl); Meredith's and Dr. McDreamy's relationship and sexual issues (Meredith Grey, played by Ellen Pompeo, and Dr. Derek Shepherd, played by Patrick Dempsey); George's insecurity (George O'Malley, played by T.R. Knight); and Drs. Burke and Bailey's efforts to balance work and outside life ( Dr. Miranda Bailey, played by Chandra Wilson, and Dr. Preston Burke, played by Isaiah Washington).
"Dr. McSteamy" [Dr. Mark Sloane, played by Eric Dane] earned his nickname from a scene where he emerged towel-clad from a bathroom, and "Dr. McDreamy" is a nickname for Shepherd, the hospital's resident heartthrob.
The concept for the sermon series grew from efforts among church officials to find a more effective way to reach out to young adults.
Hunter said young adults frequently turn away from orthodox religious expression, yet they are also seeking for spiritual truth in a highly secularized world. They also seem to identify with the struggling young charactors of the television show, he added.
Hunter said the purpose of the sermons is not to make judgments on the show or its characters. Part of the reason the drama has become so popular is that it deals with issues that are important, both to young adults and to other age groups.
As Hunter prepared for the sermon series, he said, the television series started to grow on him, he said.
"The more I watched it, the more interesting I found it," he said.
MC :-(
