The Soul sold on Ebay

So, I happen to be friends with the guy who "bought a soul on Ebay" and he just recently did an interview with the [i]Life Today[/i] tv show. I'm sure many of you have heard about the athiest and Jim Henderson. I wanted to just get everyone's thoughts on Jim Henderson's approach. Do you think it is the right approach? Do you think it is a watered down approach? What are your thoughts? Here are the interviews: http://lifeoutreach.sitestream.com/http/QT/2007/04/70430.mov and http://lifeoutreach.sitestream.com/http/QT/2007/05/70501.mov