Right away, I know most people on SI will come against "Christian" commericals in the Super Bowl...but why?
I believe in public ads but depends on how you go about it. I don't like this one...for obvious reasons.
The article starts off:
"Mosaic, a 3,000-member megachurch, is one of six finalists in the Doritos' "Crash the Super Bowl" challenge with a lighthearted spoof that plays off the resurrection of Jesus Christ."
It ends with:
"Nobody's going to fall on their knees and accept Jesus as a result of this spot. But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people," said Cooke, the producer. "It might not get someone converted, but I think it will get someone to say, 'Maybe there is something I ought to investigate."
