The Freemasons, the venerable “secret society” featured in blockbuster films “The Da Vinci Code” and “National Treasure,” is back in the limelight — by choice this time — with a new attitude and a new marketing campaign to attract a new generation of members.
The group, one of the world’s oldest and largest secular fraternities, has been making an effort in recent years to “energize Masonry” and revitalize an aging membership using 21st-century media techniques — new concepts for the nearly 700-year-old group.
Maryland's Grand Lodge this year debuted a radio spot encouraging men “ready to put your mark on this world” to visit the new group’s website, Askafreemason.org. Maryland Masons said the marketing push followed a similar membership drive in Massachusetts, which included television ads featuring an actor playing famous Mason Benjamin Franklin. ...
read more: http://www.washingtontimes.com/news/2011/nov/3/masons-make-no-secret-of-a-desire-for-new-members/