He did seem to personalize things by his use of "neighbor" rather than the word "sinner". The Pharisees and Lawyers tended to see everyone (who was not one of them) as sinners.
Luke 10:29 But he, willing to justify himself, said unto Jesus, And who is my neighbour?
I can just imagine him saying this to Jesus in a very snide way. After all, he was more intent on justifying himself than really knowing who His neighbor was. Neighbor is not a spiritual status of saved or not. It is a person who is in need and that is pretty much every human on earth, since we all need prayer and we all need salvation (Jesus Christ).
He demonstrated His love for all men.
Rom 5:8 But God commendeth his love toward us, in that, while we were yet sinners, Christ died for us.
And we are to walk in His steps. The Spirit of God in us, still loves all men.