John 3:19, "And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil.”
Lets say that you hate a certain food to the very core of your being and I place a plate of that food in front of you. Then I hold a gun to your head and tell that you must choose to truly love that food right now or I will pull the trigger.
I bet I would see you smiling and pretending that you love it but nothing has changed within the core of your being. You still hate that food and the reality is that there is NOTHING that you can do about that.
The church buildings over the earth have people who claim they Love God and the light but in reality they do not. They may appear to obey The Commandments but everything they do is 100% pretense and fakery. They can even think that they love the light but this thinking accomplishes nothing by itself.