Hi Pastor Steve:
A few things.
1. If you want two liners, ask a 15 yr old between text messages, adults think more.
2. If you really don't know what God wants for his people, you wont find it here. If you're not a man of prayer, you are useless and your congregation will be prayerless uselesses just like you. If you are not a man of the word, your congregation will be people of the world and worldly philosophies will rule their lives.
3. If you do not actually engage the lost world with the love of Jesus and the gospel as a manner of your own life, your congregation will emulate a man who does not love the lost or go after the hurting in the world.
4. If in fact you are so shallow that 'attraction' is what you believe creates a desire for people to attend your congregation, the last place you need to be is in the pulpit with any sermon series.
This country needs men of God, not pulpiteers, it needs genuine Christians who love God and love one another. It needs Christians who are true worshippers, true prayer-saints, true lovers of the lost and hurting.
Finding out what 'attracts' is what the false prophets do.
The Spirit of God calls, He convicts, He captures the mind and heart of a man or woman. The soulish things of American religion look for the soulish ways to attract the human soul with human cleverness and ingenuity.
Where is your faith? Is it in soulish methods or Holy Spirit workings in people.
Whatever answers you get that encourage you in finding 'attraction points' so as to incorporate them into a sermon series will be hazardous for you. What better are you than the false prophets who read the people and give them what they want?
A real man of God hears from God and delivers to them the words of God. False teachers read their people and feed them only what they want to hear. We have churches everywhere doing this, you need not add one more.
Be a man of God and deliver to the congregation the truth as straight-forward as I have this admonition, God himself will add as he wills, call as he wills and build as he wills.
If you read what I wrote and seek to find what attraction points is he really getting at? You've missed it altogether, God knows what he wants to be said, find out what that is and say it without apology, without fear and with love.