Travis,
Ive been thinking about that very thing for a few years now. The Lord doesn't seem to let the term sit right anymore. Lately, I don't even have liberty to pray for it, and am checked every time I try (and I've been present for genuine revival, and the Lord for some reason has used my preaching in it, so I'm not biased).
What we deem as revival seems to me to be the normative state of believers, and those that are not "revived", I have begun to feel may actually need salvation (or sanctification/baptism with the Holy Spirit).
Deep in my spirit I feel that the pursuit of revival has allowed for the church to become apostate, seeking experience rather than salvation, and some ethereal work rather than Jesus.
What is usually deemed revival historically, is nothing more than salvation en masse; but since it happens usually in church buildings or among professing believers, our discernment is biased more towards a renewal than something brand new.
EDIT: When the Lord moved among our house fellowship in CA years ago, and before my wilderness, I was being led to believe that "revival" was an outpouring of the second blessing, as when the Holy Spirit moved in power among us it was when that was being taught. We had people trying to pile into our apartment and spilling outside to hear and seek God among us. But Satan got a foothold and division spread, and the work was quenched. Just an observation.