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Hyping 'Narnia' to Christians

sermonindex Dec 9, 2005

Attention, pastors: You have just four weeks remaining to work a lion, a witch or a wardrobe into your next sermon.Walt Disney Pictures is so eager for churches to turn out audiences for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which opens Friday, that it's offering a free trip to London - and $1,000 cash - to the winner of its big promotional sermon contest.The only catch is that the sermons must mention Narnia, based on the hugely popular children's books about four British children who walk through an uncle's magic armoire into an enchanted kingdom.Sermo-mercials are just one of the ways promoters hired by Disney and its production partner, Walden Media, are peddling Lion as a kind of Christian-themed Harry Potter.

P
PreachParsly Dec 9, 2005

I don't even know how to respond to this. It sounds like nothing more than a speech contest to me, unless I am misunderstanding what is going on.

R
Randilover Dec 9, 2005

Do you have a source for this information?

A
Agent001 Dec 9, 2005

The Philadelphia Inquirer:http://www.philly.com/mld/inquirer/living/religion/13324125.htmMy comments:1) The sermon contest is spearheaded by Disney's agency. Corporations will do whatever to increase sales.2) Unfortunately, I think participation means one becomes used by secular corporations for advertising.3) The above should not be used as an indicator of Narnia's value as Christian literature. Do not dismiss a writer or a writing simply because it is misused by others.

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